Is Digital Marketing Always Worth It? 

If you really want to take your business to the next level and have not yet considered making use of digital marketing, then it is definitely something you should consider. Sure, you may not necessarily need to market your company or brand. But think about it, generally speaking, a business falls into one of two categories: Either they need more clients, or they either have enough clients, or too many clients. In either case, a solid online marketing push could improve their bottom line. 

A Tale of Two Types of Businesses 

It is obvious how a company without enough clients to make ends meet could benefit from digital marketing. A good marketing strategy will always lead to more customers. But how, you may be asking, could a company who’s plate is already full benefit from e-marketing? 

To illustrate this point I’ll use a personal anecdote… I know of a contractor who vehemently opposes marketing of any kind beyond word of mouth. His reasoning for this really does make sense for him. Most of his projects take at least a month to complete and he does great work so he is consistently booked out at least a half a year. Most people don’t want to wait that long so in his eyes, he is doing the best he can with just word of mouth. For him, more leads means more time wasted telling people he is booked out into the following year. 

The Great Problem of Having Too Many Leads 

But here is the thing. He is actually missing out on a great opportunity. You see, he could still stand to market his business and increase his profit. Why? Well a good marketing campaign will net him a good number of solid leads. Even if he can’t convert those leads into customers himself since he is booked out so far, he could still sell those leads to another contractor who isn’t booked out six months or a year. Doing a basement finish or bathroom remodel isn’t cheap. He could sell leads for a good chunk of change.  

Well, I’m not a general contractor you may be saying. It doesn’t matter. This strategy could work for any business. Quality leads are not easy to get and there will always be someone, somewhere, who will pay for your leads should you not be able to use them yourself. Sure a lead for a contractor doing jobs worth tens of thousands of dollars is more valuable for than a lead for a hairdresser in a salon, but any type of lead still has value. 

What’s a Business Owner to do? 

Maybe a digital marketing campaign does not make sense for the hairdresser in the above example. They may already have enough business and the leads not valuable enough to sell. It all depends on the individual case, but in most cases we believe digital marketing is worth it. 

Hopefully this post has illustrated to you the value of marketing. While lead generation is just one part of what internet marketing is all about, it is a powerful part that should be well understood. While getting leads is one part of the story, converting leads is a whole other story. In fact maybe that will be the topic of one of our next few posts. Until next time, happy marketing! 

Really? Another Digital Marketing Blog? 

Lately we’ve been studying up on all things marketing and have learned a whole lot about what it is and what a diverse field it is. It is really a fascinating discipline as a whole, but the part that stood out to us most was internet marketing. Because of that we’ve decided to start this blog to share what we’ve learned about it with the hopes that some of you out there will find this information useful and come to see this blog as a trusted source of new and exciting information regarding digital marketing.  

No, Seriously, Why? 

Since we’re theming this blog around marketing, specifically marketing online, (thinking about eventually focusing on the great city of Denver, CO too) we thought a good first post would be about why leads are so important for any client focused business. For our second post we want to take a step back and ask: is marketing itself even important? Well, first off what is e-marketing anyway?  

A New and Exciting Horizon 

Digital marketing is like traditional marketing, such as advertising spots, brand building, commercials, and the like, except transferred to and adapted to the online world. This can be via a website, social media marketing, pay per click advertising, search engine optimization, all topics that we will go over in later posts. So essentially, online marketing is like any other marketing except with some special adaptations. 

One question that pops up is: Who would want to take advantage of digital marketing compared to what we will call “old school” marketing ? We believe the answer to that is: Any serious business should be using digital marketing. Even non profits can take advantage of digital marketing as there are great opportunities available to them such as the Google Ad Grants program.  

Marketing is Everywhere, and Everyone is Online 

While old school marketing still has its place for some companies, digital marketing is a booming field and not without good reason. You see the internet has become huge, so many people use it. Think about when 3G came out, now we’re approaching 6G and surely 7G won’t be far behind. People don’t just use the internet, they need it. Some are addicted to it.  

And try as you may (we are looking at you ad-blocker , you can’t avoid ads online. Sometimes you may not even be aware that you are being marketed to when you are browsing the web. That is because internet marketing has become quite good at disguising itself as just another link. This is thanks in part to the fact that the forces behind online advertisements know about you. Based on your browsing history they know what you like and dislike. This makes digital marketing much more effective.  

But What Does It All Mean? 

While this post may have seemed a bit jumbled and incoherent, the main point we are trying to make is this: Digital marketing is a relatively new field and this makes it an exciting topic for our new website. With it being so new, there is so much room for it to grow and evolve. Beyond this, really anyone who uses the internet is exposed to internet marketing so that its effect is wide-ranging. Even if you’re not a marketer, you should be get yourself woke and inform yourself about how your internet use is effecting you. Come to Denver and we can help 😉 Until next time, happy marketing! 

Digital Marketing Tips You Should Keep In Mind 

Well we are finally getting a bit settled in here at Robo Digital Marketing. Have you ever wondered why we went with Robo? If you must know, Robo is short for robot or robotic, and people usually connote it with a Robo-call. You know, those telemarketers? Yeah… not the best connotation really. But we want to change that! The idea is to inform you so well with so much quality content that, when it comes to marketing, it just seems automatic. We want you to become a marketing machine! 

With that out of the way, on this beautiful Friday spring day in Denver, we want to give you some valuable tips to keep in mind as you go about your marketing endeavors. These are important points to take to heart and should guide you through your work or training. 

Tip No. ONE: Put Yourself in Their Shoes 

This actually goes well beyond just marketing into other fields like psychology, but that is just because it is so very important. The idea is that you want to empathize with your customer. You want to see the world they way they see, to feel the way they feel, to think the way they think. Deep down you want to know your customer’s deepest wants and desires so that you can satisfy those needs. Ultimately this is a simple concept to grasp.  

Tip No. TWO: Communication, Communication, Communication 

So important we had to say it thrice, communication. Okay. Four times. How much misunderstanding, arguing and strife can you recall that could have been avoided with better communication? So many of societies ills are traced back to misunderstandings that stem from broken communication. It is extremely important to be in constant, clear communication with your clients and teammates. Communication is like the grease that makes the wheels of marketing, and any business really, turn.  

Tip No. THREE: Pay Attention to Process 

Granted the first two tips aren’t specific to digital marketing or Denver SEO, and well, this one isn’t either, but we are starting to narrow it down (stay tuned the next tip will truly be killer). When going about your marketing duties it is easy to lose track of where you are in the process. Sometimes it helps to take a step back and see what you’ve accomplished in the past hour, day, week, month and year.  

We also recommend using the Pomodoro technique to keep you on track and focused throughout the day. Lastly we also recommend starting on the toughest task for the day at the beginning of the day when you have your most physical and mental energy. This way you’ll be able to finish that task you’ve been putting off in the least amount of time.  

Stay Tuned 

Well, we want this blog to be light and carefree so that we can roll with the punches so to speak. Truth be told, we never said the next killer tip would be part of this post, so you’ll have to stay tuned for that one 🙂 Really, we should change the title of this post, but truly, these tips can work wonders for you marketing agency. Until next time, happy marketing! 

SEO Myths: “Quantity over Quality”

It’s challenging to know which ones are facts and which are just simply myths. Let me share some of the most common SEO myths that appear to be just myths. “Quantity over Quality,” most digital marketers think that the quantity of links is more crucial than the QUALITY of backlinks that are going to their sites. Well, it’s definitely going to affect your ranking and site’s authority if you’ve been collecting trashy links. Relevant and related website is what you’d want to get links from. Your site will undoubtedly benefit from those links. So bear in mind that the QUALITY IS CRUCIAL than the QUANTITY of links.