Is Digital Marketing Always Worth It? 

If you really want to take your business to the next level and have not yet considered making use of digital marketing, then it is definitely something you should consider. Sure, you may not necessarily need to market your company or brand. But think about it, generally speaking, a business falls into one of two categories: Either they need more clients, or they either have enough clients, or too many clients. In either case, a solid online marketing push could improve their bottom line. 

A Tale of Two Types of Businesses 

It is obvious how a company without enough clients to make ends meet could benefit from digital marketing. A good marketing strategy will always lead to more customers. But how, you may be asking, could a company who’s plate is already full benefit from e-marketing? 

To illustrate this point I’ll use a personal anecdote… I know of a contractor who vehemently opposes marketing of any kind beyond word of mouth. His reasoning for this really does make sense for him. Most of his projects take at least a month to complete and he does great work so he is consistently booked out at least a half a year. Most people don’t want to wait that long so in his eyes, he is doing the best he can with just word of mouth. For him, more leads means more time wasted telling people he is booked out into the following year. 

The Great Problem of Having Too Many Leads 

But here is the thing. He is actually missing out on a great opportunity. You see, he could still stand to market his business and increase his profit. Why? Well a good marketing campaign will net him a good number of solid leads. Even if he can’t convert those leads into customers himself since he is booked out so far, he could still sell those leads to another contractor who isn’t booked out six months or a year. Doing a basement finish or bathroom remodel isn’t cheap. He could sell leads for a good chunk of change.  

Well, I’m not a general contractor you may be saying. It doesn’t matter. This strategy could work for any business. Quality leads are not easy to get and there will always be someone, somewhere, who will pay for your leads should you not be able to use them yourself. Sure a lead for a contractor doing jobs worth tens of thousands of dollars is more valuable for than a lead for a hairdresser in a salon, but any type of lead still has value. 

What’s a Business Owner to do? 

Maybe a digital marketing campaign does not make sense for the hairdresser in the above example. They may already have enough business and the leads not valuable enough to sell. It all depends on the individual case, but in most cases we believe digital marketing is worth it. 

Hopefully this post has illustrated to you the value of marketing. While lead generation is just one part of what internet marketing is all about, it is a powerful part that should be well understood. While getting leads is one part of the story, converting leads is a whole other story. In fact maybe that will be the topic of one of our next few posts. Until next time, happy marketing! 

Really? Another Digital Marketing Blog? 

Lately we’ve been studying up on all things marketing and have learned a whole lot about what it is and what a diverse field it is. It is really a fascinating discipline as a whole, but the part that stood out to us most was internet marketing. Because of that we’ve decided to start this blog to share what we’ve learned about it with the hopes that some of you out there will find this information useful and come to see this blog as a trusted source of new and exciting information regarding digital marketing.  

No, Seriously, Why? 

Since we’re theming this blog around marketing, specifically marketing online, (thinking about eventually focusing on the great city of Denver, CO too) we thought a good first post would be about why leads are so important for any client focused business. For our second post we want to take a step back and ask: is marketing itself even important? Well, first off what is e-marketing anyway?  

A New and Exciting Horizon 

Digital marketing is like traditional marketing, such as advertising spots, brand building, commercials, and the like, except transferred to and adapted to the online world. This can be via a website, social media marketing, pay per click advertising, search engine optimization, all topics that we will go over in later posts. So essentially, online marketing is like any other marketing except with some special adaptations. 

One question that pops up is: Who would want to take advantage of digital marketing compared to what we will call “old school” marketing ? We believe the answer to that is: Any serious business should be using digital marketing. Even non profits can take advantage of digital marketing as there are great opportunities available to them such as the Google Ad Grants program.  

Marketing is Everywhere, and Everyone is Online 

While old school marketing still has its place for some companies, digital marketing is a booming field and not without good reason. You see the internet has become huge, so many people use it. Think about when 3G came out, now we’re approaching 6G and surely 7G won’t be far behind. People don’t just use the internet, they need it. Some are addicted to it.  

And try as you may (we are looking at you ad-blocker https://blog.avast.com/what-is-adblock-avast) , you can’t avoid ads online. Sometimes you may not even be aware that you are being marketed to when you are browsing the web. That is because internet marketing has become quite good at disguising itself as just another link. This is thanks in part to the fact that the forces behind online advertisements know about you. Based on your browsing history they know what you like and dislike. This makes digital marketing much more effective.  

But What Does It All Mean? 

While this post may have seemed a bit jumbled and incoherent, the main point we are trying to make is this: Digital marketing is a relatively new field and this makes it an exciting topic for our new website. With it being so new, there is so much room for it to grow and evolve. Beyond this, really anyone who uses the internet is exposed to internet marketing so that its effect is wide-ranging. Even if you’re not a marketer, you should be get yourself woke and inform yourself about how your internet use is effecting you. Come to Denver and we can help 😉 Until next time, happy marketing! 

Tips And Advice For Investing in Real Estate Properties

Investing has expanded beyond conventional assets in Denver’s economy. While mutual funds, bonds, and stocks are still prominent portfolio components, several alternatives may be lucrative in the long term if you are prepared to make an effort. One such option is real estate investing, which may be a profitable method to save for retirement.

 However, it is not suitable for everyone. Property investment takes commitment, research, and preparation. If you want to invest in property, here are tips to help you.

 Select Your Market and Schedule Your Investment Smartly

 Knowing your local market is more essential than knowing what’s going on nationally for successful real estate investing. The variables in your local real estate market will have the greatest effect on your acquisition and its success. Avoiding really hot areas is a solid rule of thumb for becoming a successful real estate investor. Some property investors in this area may talk about the value of their homes or rising interest rates, but you run the danger of acquiring when the market has peaked and lost money.

 Because of the drive for economic returns, real estate markets run in cycles, and each property market would be at a relatively different stage of its housing cycle. You must seek markets in an expansion period, where prices and sales are rising, construction is low, affordability is high, and capital investment is increasing.

 Your approach to investing should be informed by the specific market you’re in. Peak housing development typically occurs after peak housing demand, resulting in a temporary surplus and reduced prices. This slump period often lasts 1-3 years until a price floor is discovered.

 To be successful in real estate investing Denver, you need also consider the property’s position within the market. You should invest in communities with high population size, that are developing, and that have all essential facilities nearby. All outstanding communities have the following in common:

 • Low level of crime

 • Access to recreational areas

 • Excellent educational institutions

 • Family-friendly

 • Access to medical treatment

 • Access to shopping centers and eateries

 • Access to public transport

 • Good walkability

 All of these factors combine to create a strong demand for homes. When housing supply matches housing demand, property investors should not pass up the chance since entry-level house prices remain low.

 Understand Your Expenses Right Away

 When you’re a beginner to real estate investing, it’s critical to understand your expenses in advance. It isn’t simply the purchase price and real estate agent commissions. You’ll have to make repairs, and far too many first-time real estate investors don’t know how to correctly estimate the expenses of repairing that crumbling foundation, repairing electrical issues, and dealing with insect infestations.

 Don’t assume that working on Saturdays to add fresh paint would fix the problem. Most DIY work reduces the value of a property and attempting to fix someone else’s plumbing and electrical issues yourself may make it impossible to sell unless you’re proficient in doing works to a professional standard. Others fail to account for closing fees, insurance, or utility bills, resulting in a loss on a sale.

 Understand the Market

 Understanding the market is among the greatest methods to prevent difficulties when investing in the property market. Understanding your local real estate market will assist you in determining the value of a rental property. Learn how much a regular home in a neighborhood is valued per square foot, as well as the rent you might charge for a particular investment property. Renovate houses to make them more desirable to potential buyers.

 In a family-friendly neighborhood, for instance, never lower the number of bedrooms. You should also not shrink the size of closets or the bathroom to install a hot tub that only a few people in the neighborhood would like. Don’t tear up a nice yard to install a swimming pool if there isn’t much demand for it.

 Manage Your Real Estate Investment Risks

 You may control risk in real estate investing in a variety of ways. First and foremost, do not fall far into debt. When purchasing real estate property, strive to have at least a 10% down payment. Twenty percent is preferable because it eliminates having to get private mortgage insurance and typically results in a cheaper rate of interest on the mortgage.

 Second, keep a substantial cash reserve. If you have the funds to hold the asset long before selling, you will decrease the chance of selling it quickly at a loss. You will also be able to pay for unforeseen repair expenses before putting a home on the market if you have a greater cash reserve. Managing risks correctly may greatly increase your chances of success in real estate investment.

 Maximize Real Estate Value

 Find ways to increase the value of your investment properties, allowing you to make more money from a rental property. It might entail renting a space to a bank to put an ATM. You could rent out an area in the lobby for a small cafeteria, collecting rental money from something that would otherwise not contribute to the cash flow.

 Consider also adding value-added services in an apartment building. For instance, for a small monthly charge, provide garbage collection for tenants.

 Real estate investing can be a challenging endeavor; nevertheless, when done correctly, it is possible to establish a lucrative nest egg. Take time and do your homework before determining if real estate investing is appropriate for you.